How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
A powerful, compassionate investigation of why it's so hard to change your mind--and the transformative effects that follow when you do--by the internationally bestselling author of You Are Not So Smart 'A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.' --Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife PORCHLIGHT BOOK AWARD WINNER What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out? Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with DavidLiknande böcker
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